Portfolio
Canadian Jeans
Project: Whinning Canadian Jeans
Product: Jeans
Type: Social Media, Website, App, Brand
Date: 2022
Galleries:
The Name:
Serendipity is responsible for this brand. I was actually trying to make a wine label, but when I accidentally came across this type combination I pictured the entire company and ran with it. Whinning (Pronounced 'winning') was typed on a whim when i was trying to come up with a letter combination that made the type look good. Canadian Jeans followed because I pictured the brand in Winnipeg Canada.
The Process:
I imagined the brand in Canada where it's cooler and there are mountains and there is strong sense of nature, adventure, and friendship. The outdoor aspect is important because jeans are an outdoor material and outside is a call to an adventure. The brand colors of orange-ish yellow and blues are to encapsulate the sunset and tall grasses and the blueness of the open sky and hues of jeans the company is selling.
I imaged this company as one that has a house brand but also an online store that sells all things jeans. The portion that i designed is aimed mostly toward women and sells jeans as well as jean jackets, dresses, shirts and vests. In addition to shopping online there would also be an app and a social media ads as well as ads in magazines for the outdoors and fashion.